Thought Leadership

By Alex Cramer
For: Forbes

Before Investing In Crypto And NFTs, Look Back At History

In 1995, Ethernet inventor Robert Metcalfe said, “I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.” That same year, astronomer Clifford Stoll wrote in Newsweek, “No online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.”

Nearly 30 years ago, national pundits predicted the internet would be a failure — not an individual website or application, but the entire concept of what has become the key technological and social development of our lifetimes and an essential driver of the global economy.

But the point isn’t to call anyone out for making a bad call. We’ve all done that. I want to bring attention to the idea that sometimes new technologies are so revolutionary and …Read more

By Alex Cramer
For: Sustainable Brands

Recycling Isn’t Enough: Our Goal Should Be ‘Uncycling’

On a practical level, we simply cannot recycle our way out of the damage that plastic waste is doing to our world, our environment and ourselves. That’s why it’s time to consider uncycling — or reducing our use of single-use plastics down to zero.

You finish lunch and stand in front of a rainbow-hued collection of trash bins, each with a specific and clearly labeled purpose. You drop your compostables into the green one, your plastic into the blue one and whatever’s left into the brown one. You then hop into the hybrid or electric vehicle of your choice and drive off with a small sense of satisfaction that you’ve just made the world a more sustainable place.

But, have you?

The harsh truth is that, whether you put your empty water bottle into the correct-colored can or …Read more