B2B

By Alex Cramer
For: Purply

Adapt or Die: what the multi-billion dollar growth of marketing technology means for your brand.

In the wild, there’s a name for animals that move too slowly in the face of danger: dinner.

And just because we wear suits and ties (or, to be real, t-shirts and sweats in our WFH life), the business world is no less ruthless. When you’re competing with a dozen similar brands for the same pool of customers, the smallest edge can make the difference between being the leader in your vertical or putting an “Open for work” overlay on your LinkedIn profile.

If you’re trying to stay ahead of your competitors, one of the most important developments in e-commerce is the rapid acceleration of investment in marketing technology, commonly referred to as martech. These digital tools and programs are designed, to help businesses track and analyze data, increase branding and acquire customers, among other tasks, and they’ve seen staggering growth over the last few years. …Read more

By Alex Cramer
For: Advertise Purple

Why you Need to Optimize Your Brand for Social Commerce

Decades ago, when we listened to music on iPods (RIP to a real one) and ordered takeout over the phone, we used social media to tell people who our favorite band was or to share our thoughts on breakfast burritos.

But time went by and social networks evolved into places where we rallied for political causes, raised money for charity and went viral for ridiculous trends and stunts (deny it all you want, but we all remember what happened when you tried the milk chug challenge).

In 2022, social media has taken its next evolutionary step forward and it now exists so that your brand can create an e-commerce empire that spans the globe and connects your product with customers that were once completely out of your reach.

Do you think I’m exaggerating? …Read more

By Alex Cramer
For: Advertise Purple

Affiliate Marketing vs. Paid Advertising

The average Super Bowl commercial costs about $5.5 million for thirty seconds of airtime. Per second, it’s the most expensive advertising real estate in the world. And keep in mind, that’s just for the cost of broadcasting the commercial.

Once you’ve added up the money spent on creative agencies and production costs, you’re looking at a bill of at least $10 million.

But here’s the thing: what if it doesn’t work? What if you do all that work, spend all of that money and your product just doesn’t sell?

That’s what happened to Blackberry when they used a Super Bowl commercial to launch their new Z10 phone in 2013. Despite the money they spent and the audience they reached, sales of the new phone were flat and Blackberry was out of business just a few years later. …Read more